Manager, Brand Marketing
August 2020 - present

• Grew in responsibility and scope of work from individual contributor to managing a team of seven with disciplines ranging from design, events, project management, and email marketing

• Manage team priorities, stakeholder expectations, and timelines as the point person and creator of in-house Brand Agency - developing foundational processes driving team alignment, speedy execution, and ability to increase amount of in-market campaigns and activations

• Lead cross-team coordination and communication of brand and marketing campaigns, ensuring brand principles are maintained and upheld across all touchpoints

• Led the development and execution of the company’s first-ever customer and partner conference and awards program, Practically Genius 2021, which led to 1,600+ registrations and $735k ARR in sourced pipeline

• Track program results and identify key learnings to help improve future programs and tactics (2022 campaign drove $318K ARR in attributed pipeline and 3.24x campaign ROI)

• Created and maintain internal brand hub, including brand guidelines, standard visual templates, and trainings, to ensure the entire organization can easily access and utilize on-brand materials day-to-day

• Research, negotiate terms, scope budgets, and maintain day-to-day communications with external agencies, vendors, and brand partnership to increase brand awareness and efficiency

KEY PROJECTS

Practically Genius 2021: Formstack's first annual customer event, held virtually with the goal of building brand affinity with customers, partners and close later-stage prospects. For this event, managed:

• 1,564 registrations (event had 53% attendance rate)

• 37 speakers

• 13 sessions

• 12 Genius Labs

• 11 awards

• 10 sponsors

State of Digital Maturity Event, Report + Assessment: This campaign focused on Formstack’s research and benchmarks of where our target industries and departments were at on their journeys to digital transformation and how they could move to future stages.

• 608 event registrations (30% attendance rate)

• 3,617 unique report views (eight weeks post-launch)

• Campaign had x4.3 ROI

• Researched, setup, and on boarded organization to cross-functional virtual event software (Goldcast) and assessment tool (Outgrow.io)

#NoCodeDay: A report, panel, and social media holiday that shone a light on the rising no-code economy featuring Formstack's original research on no-code adoption, how it's being used, and where it's headed.

• 1,000+ event registrations (35% attendance rate)

• 1,712 report leads (12 weeks post launch)

• Managed integrated campaign including no-code influencers, organic social, email, paid (social and newsletters), blogs and targeted site cross-promotions, Drift, and internal sales enablement + employee advocacy

Senior Manager, Brand & Creative Services
July 2019 - July 2020

• Provide direction and mentorship to Cheetah Digital brand and digital designers

• Drive projects and creative solutions based on timelines, stakeholder expectations, and brand standards

• Maintain relationships and collaborate cross-functionally to build global campaign strategies for events, content, and product enhancements

• Spearheaded creative and programming execution of company’s first-ever customer + partner event, Signals 19

Manager, Brand Marketing
January 2015 - July 2019

• Facilitator of project requests for the brand + digital team (in-house agency)

• Managed stakeholder expectations, project timelines, and designers' bandwidth

• Built and implemented global marketing launch strategies for events, content, and product enhancements

• Developed innovative campaigns to cultivate the brand, ensure consistent application of brand identity across all channels, and increase overall brand awareness

• Managed complete brand overhaul which increased brand awareness by 21% among prospects within the first year

Writing samples:

1. We Know Email - Creative Brief
2. EmailDNA - Messaging Map
3. Elevate - Opening Video Script

Global Marketing Strategist
May 2014 - December 2014

• Ensured brand consistency across all marketing cloud platforms including web, email, mobile, print, and events

• Acted as project manager for agency and event related projects

• Owned and nurtured partner agency relationships

• Served as principal brand ambassador by educating internal and external stakeholders on brand standards

• Managed all brand assets and content for the marketing cloud brand site

Director of Marketing
February 2012 - May 2014

• Developed marketing and promotional plans, strategies, and tactics for non-profit clients

• Designed and implemented each brand through web, email, mobile, and print outlets

• Monitored and secured clients' online presence and advertising placements

• Managed and expanded clients' database system and membership base

• Assisted in clients' event planning and implementation

• Won STAR award for ‘Innovative Marketing Campaign’

Primary clients included: Digital Pathology Association (DPA), Diagnostic Marketing Association (DxMA), and DARE Indiana

Writing samples:

1. Pathology Visions - Press Release
2. Digital Pathology Association - Marketing & Promotional Plan

Brand Management & Public Relations Intern
January 2011 - May 2011

• Created and designed collateral for the hotel and the spa & salon

• Helped manage and develop the brand in all visuals materials

• Monitored and managed all media hits and advertising placements

Freelance Work
2014

• Created brand identity and messaging for brew bus based out of Grand Rapids, MI

• Built Wordpress instance for brand to leverage for marketing and booking tours

Design Intern
January 2010 - August 2010

• Developed graphics, promotional items and techniques for clients to enhance and build their brand identity and awareness

• Participated in client meetings and relations

Writing samples:

1. Team Green Dentistry - Proposal
2. Team Green Dentistry - Press Release
3. URS - Proposal

Bachelor of Arts (BA) | 2012
Major | Integrated Communications, Advertising/Public Relations
Minor | Media Arts - Digital Media Production

• National Student Advertising Competition (Account Executive, Interactive Design Lead & Presenter)

• ADrenaline (Vice President & President)

• Delta Gamma (Director of Activities)

• PRSSA (Community Relations Chair)

• RISE Innovations (Art Director)

• Blue Key Honorary Society

• Women's Varsity Soccer

Writing samples:

1. PRSSA - Press Release
2. RISE Innovations - Blog
3. RISE Innovations - Social Media

Freelance Work

Create save the dates, invites, swag, and any other items the bride and groom request for their celebration.